USPS Offers QR Code Discounts for July and August
Building on last year’s promotional success, the United States Postal Service is offering QR Code discounts for July and August 2012. QR Codes are quickly becoming a staple tool for many businesses...
View ArticleHow To Get An Article Ranked High On Google
You manage to get an article written and the posted on your website. Now your goal is to get people to actually read it. One of the best ways to get this accomplished is by getting your article ranked...
View Article10 Reasons to Use Direct Mail Marketing
In a world of everything internet and computers, many businesses forget about direct mail marketing. Why is this a problem for business owners? Ignoring snail mail is actually ignoring a way your...
View ArticleWhat is Pinterest?
What is Pinterest? It's a bulletin board. It's a social website. It's both. And Pinterest is a recent marketing phenomena that has caught on like wildfire. In short, Pinterest is a virtual bulletin...
View ArticleDirect Mail Marketing Stretegies–An Overview
Direct Mail Marketing Stretegies--An Overview Purpose of Direct Mail Marketing Stretegies Build customer loyalty. Whether it's a thank you card or a special coupon just for your best customers,...
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How to Win in Direct Mail Even When You Lose
Not every direct mail marketing campaign is a winner. Sometimes the response rates aren’t even close to your target. Don’t despair. You can turn even a losing campaign into a win. Direct mail...
View ArticleCan You Use Direct Mail to Grow Your Company?
I saw another one of those “how to grow your business“ articles this weekend. It talked about getting more sales, asking for more referrals, hiring a commission only sales person, etc. There’s only one...
View ArticleIs Your Fulfillment Company Holding You Back?
So you’re working with a fulfillment company and they’re not getting your products to customers on time. They’re not handling refunds as well as you’d like and you’re wondering if this company is going...
View Article5 Things Nail Patel Has Taught Us About SEO
If you’re into SEO and online marketing, you’ve certainly heard of Neil Patel. He’s creating a stir in the world of online marketing because he’s built up a huge following as a single blogger. How is...
View ArticleGive Me Your Email & I’ll Give You My Free Stupid eBook
Aren’t you tired of seeing opt in offers for free eBooks, white papers or reports on how to do things? Go to any online marketing consultant’s website and you’ll find at least a few articles on lead...
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Direct Mail in the Digital Age
Direct Mail Still Works The driving force of traditional advertising has had to adapt to a new era of marketing. Direct mail has been used as a strategy by businesses for millennia; the first-ever...
View Article10 Things You Should Ask Your Product Fulfillment Company
Are you looking for a company to complete your product fulfillment? Here are ten things you’ll want to find out before signing on with someone. How do they handle refunds? Refunds are a part of every...
View ArticleCould Email Marketing Save You From “Marketing Hell?” (Part I)
Emailing marketing might be your one way ticket out of the nightmare of relying only on new sales to maintain company profits. It could be one of the primary things standing between you and massive...
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How to Deal With an Unresponsive Web Design Company
NobMouse / Foter / CC BY So you hired a Web Design Company, things looked promising in the beginning, yet now you’re having problems getting them to answer your emails and to send you project updates....
View ArticlePPC Marketing Not Getting You Enough Traffic?
PPC marketing is supposed to be a quick and easy way to get lots of traffic to your site. But what if you’re using PPC marketing and you’re bidding on keywords that generate loads of traffic, but...
View ArticleThe Reasons More Companies Are Using Direct Mail
The marketing world has been increasingly digitalized over the last few years, and companies all over the world have had to become more reliant on digital marketing strategies or run the risk of...
View ArticleUniversity Study Shows Direct Mail Has a Greater Purchase Effect Than Digital...
Temple University and Postal Service Inspector’s General Office (OIG) recently teamed up and conducted a study on the different neurological effects that direct mail marketing has against those of...
View ArticleThey Said “SEO is Dead.” Were they Right?
A few years ago, the “SEO is Dead” posts started being published. Now, here we are, years after some of these claims have been made about SEO going the way of the Titanic. Were they right? Is SEO, as...
View ArticleDissecting your direct mail marketing strategy
What comes to mind when you think of direct mail marketing? For most businesses it’s a way to generate revenue. When done correctly, it can be very effective. There are three cases where direct mail...
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Email Marketing & Rented Lists, Is it Worth the Hassle?
Building your own email marketing list used to be really easy. That’s all changed. These days, it takes a long time to build up a substantial client list using the standard lead capture and email...
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